↳ Perth's Premium Rod Builder

Built by hand.
Built for you.

Custom rod builds, expert repairs and full rebuilds — crafted with precision in Perth, WA.

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Rod Repairs
Tips, guides, blanks
Full Rebuilds
Complete restoration
New Builds
Fully custom from blank
ALPS Components
Premium parts only

↳ Get in Touch

Tell us about
your rod.

Whether it's a quick repair or a full custom build — fill in the form and we'll get back to you with a quote and timeline within 24 hours.

Location
Perth, Western Australia
Response Time
Within 24 hours
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Repairs · Rebuilds · New Builds

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Enquiry Received

We'll be in touch within 24 hours with a quote and timeline.

Mago Rods — ALPS reel seat detail
ALPS Components
Premium parts only

↳ Who We Are

Crafted in Perth.
Built to last.

Mago Rods is Perth's dedicated custom rod building studio — where precision craftsmanship meets serious fishing performance.

Whether you've got a snapped tip, worn guides, or you're ready to commission a rod built exactly to your spec — we handle every project with obsessive attention to detail. Every build uses genuine ALPS components: reel seats, guides and fittings engineered to perform under real conditions.

100%
Handcrafted
ALPS
Premium parts
Perth
Local & trusted

↳ Full Customisation

Your colours.
Your rod.

Thread colour preview
Ocean Blue
Choose your
thread colour
Click a swatch — real imagery for each colour option
Selected colour
Ocean Blue
Any colour or combination available — mention it in your enquiry

↳ What We Do

Every rod.
Every repair.

Rod Repairs
Snapped tips, cracked blanks, damaged guides or worn thread wraps — we repair with the right materials for a lasting fix.
Full Rebuilds
Strip back to bare blank and rebuild to your exact spec — new guides, reel seat, thread colours. Like new, only better.
Custom New Builds
Your choice of blank, ALPS components, grip material, thread colours and finish. A rod built around how you fish.
ALPS Components
Genuine ALPS reel seats, guides and fittings — the industry benchmark for saltwater durability and performance.
Fast Turnaround
We know how much you need your rod in the water. We give you a realistic timeline upfront and stick to it.
Local Perth Service
Drop off and pick up in person. Talk to the builder directly, see your components, and know what's going into your rod.